Duisburg-based Haniel celebrated its 250th birthday in 2006. A concept reflecting the history and philosophy of the corporate group was brought to life in cooperation with the Haniel team and its long-standing business partners. The result was a series of bespoke events for various target groups with a clear corporate design and identity.
This culminated in an overall portfolio reflecting the group’s complexity and philosophy. The first events took place within the inner circles of the company, while later activities were aimed at larger audiences. The stakeholders’ meeting and gala evening were aimed exclusively at the Haniel ‘family’, whilst senior representatives from industry and politics attended the matinée. The finale, a spectacular open-air festival, was open to the entire city of Duisburg.
The Haniel anniversary project was one of our longest and most time-intensive undertakings with an overall duration of two and a half years. A long wait, but worth it: the reactions of the company, the public and the press were unanimously positive and the project took away the silver award at the Galaxy International Awards for Product and Service Marketing.